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Performance Marketer, Unbloat (Part-Time)

Unbloat, a Gateway X company, is a DTC supplement brand that’s on a mission to conquer bloating. Its all-natural, robust, doctor-created formula addresses bloating at the root cause - the gut microbiome - leading to long-term comfort and confidence. The reviews don’t lie! Thousands of women swear by Unbloat to beat bloating once and for all.
We’ve shifted the business from growth mode to profitability (Read the three-part story - Part I, Part II, Part III), and we’re looking for an all-star D2C performance marketer to team up with our new GM to get us back to a growth track, with an eye on selling the brand in 2025.
We're seeking an experienced, part-time (~10 hrs per week) performance marketer to take full accountability for Meta ad performance. This role requires a highly proactive, innovative, and analytical marketer to manage Meta ad campaigns, drive creative direction, and execute performance marketing initiatives effectively.

What makes this opportunity special ⭐

This role is a unique opportunity to:
- Build a business alongside experienced bootstrapped entrepreneur Jesse Pujji (Linkedin/X). You’ll meet with him weekly, he’ll coach you 1:1 and you'll grow as a leader.
- Get exposure to and support working inside Gateway X (a venture studio meets holding company)
- Take the reigns on performance marketing an established e-commerce brand and drive key decisions
- Make a name for yourself with little downside and a lot of growth/upside as we build the business to sell in the near term
- Work in a flexible, part-time leadership role (~10 hrs/week).

Key Responsibilities 💪

Meta Media Buying- Oversee and optimize ad campaigns across Meta platforms to achieve performance targets.
Creative Strategy - Collaborate with our in-house designer and external creative studio to conceptualize, brief, and review new ad creatives.
Landing Page Strategy - Partner with the team to develop and A/B test new landing pages to improve conversion rates.
Bundle/Offer/Discount Strategy - Develop and execute promotional campaigns, collaborating with the GM to launch and expand product SKUs (e.g., "Unwind" and "Unstress").
Performance Reporting - Provide weekly performance reports and conduct detailed walkthroughs with the GM.
Roadmap and A/B Testing - Build and execute a roadmap with the GM to enhance Meta ad performance, including audience targeting, messaging hooks, and placement testing.

Team Structure 🤝

--Part-time General Manager (GM)
-- Full-time Video Editor/Designer
-- 3rd-Party Creative Studio

Who we’re looking for🎯

We need a growth-oriented performance marketer, not just someone to maintain the status quo. Here’s what we expect:

-- Growth-Driven Mindset: You’re committed to driving significant business growth.
-- Independent and Decisive: Confident in making strategic decisions and leading Meta-focused initiatives in a small, dynamic team.
-- Financially Invested: Willing to bet on yourself with a compensation model that’s performance-based.
-- Proactive Ideation: Bring innovative ideas to the table and work with cross-functional teams to implement actionable plans.
-- Meta Expert: Highly knowledgeable of Meta trends, able to translate insights into creative briefs and adjust strategies based on performance.
-- Balanced Approach: Capable of generating fresh creative ideas while iterating on proven concepts.
-- End-to-End Funnel Expertise: Deep understanding of the Meta ad funnel, diagnosing bottlenecks and providing tailored solutions.
- Bonus points: You are located in Saint Louis, MO or are willing to travel here occasionally
This role is ideal for someone who thrives in a collaborative environment and is excited to play a pivotal role in Unbloat.me’s growth. If you live and breathe Meta and are looking for an opportunity to have a direct impact on a fast-growing brand, we'd love to hear from you!
Ready to grow and sell this business with us? Tell us more about you using the form below.

About Gateway X

Gateway X is a Venture Studio that conceives, bootstraps, and scales both D2C brands and B2B businesses that serve marketers around the world. Led by experienced operators who have both bootstrapped ventures from scratch and grown venture-scale businesses, we match our unfair advantages in growth marketing and customer acquisition with promising co-founders and the right ideas. Unlike accelerators, incubators, or other venture studios, we focus on gaining traction with you, not finding your next funding round. We build businesses with a capital-light approach, and profitable orientation from day 1 and believe applying these constraints works to our advantage in validating ideas and gaining traction faster. We’re focused on quality over quantity, and only launch 1 (maybe 2) businesses per year for that reason. We’re proudly based in Saint Louis, MO but embrace hybrid/remote work. Our purpose is to help people grow, learn, and reach their highest potential through the power of business and entrepreneurship.

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