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Wanted: Writer, Bootstrapped Giants

Gateway X, founded by serial entrepreneur Jesse Pujji, is a venture studio and holding company based in Saint Louis, MO, focused on conceiving, bootstrapping, and scaling innovative ventures at the cutting edge of all things digital marketing. Bootstrapped Giants, our newest venture, is dedicated to becoming the #1 resource for bootstrapped entrepreneurs.

Role Overview

We need a talented wordsmith with a flair for creating captivating and shareable content. As Bootstrapped Giants chief writer, you will have a unique opportunity to work alongside and learn from Jesse Pujji and Andrew Warner (CEO of Bootstrapped Giants), both are renowned entrepreneurs and story tellers, to expand on powerful personal brands and create impactful content that resonates with our audience of dreamers, entrepreneurs, and business operators. We're looking for narrative builders and story tellers, not business-y writers. A little more about our writing style: Business informal: Example
Leads with curiosity: Example
Teaches: Example

Key Responsibilities:

-- Create engaging and viral content for social media platforms, with a focus on LinkedIn and X, targeting entrepreneurs, operators, and executives.
-- Mine, write, and adapt long-form content such as newsletters and podcasts into impactful social media posts for LinkedIn and X.
-- Collaborate with in-house designers to create visually appealing social media content.
-- Monitor and analyze content performance, making data-driven optimizations.
-- Continuously brainstorm and propose fresh content ideas to inspire and educate our audience.
-- Ensure all content is precise, on-brand, and maintains audience interest.
-- Collaborate efficiently with team members using tools like Slack and Notion.
As a writer on the BG team your day may be filled with: -- Crafting long-form newsletters and repurposing them into bite-sized social media post
-- Drafting, editing, and scheduling posts for LinkedIn and X based on strategic content calendars.
-- Researching industry trends and topics relevant to bootstrapped entrepreneurs to create informed and engaging content.
-- Reviewing performance metrics and adjusting strategies to improve content reach and engagement.
-- Brainstorming new content ideas and formats to keep social media channels dynamic and interesting.
-- Participating in team meetings and collaboration sessions to align on content goals and strategies.

Who this is a perfect fit for:

This role is ideal for writers who have:
-- Exceptional storytelling skills with real examples of creating content seen by millions -- A strong entrepreneurial mindset with a fascination with entrepreneurship, growth marketing, and bootstrapping businesses -- Expert level writing and editing skills with a unique ability to capture the essence of any story. You know a story has "it" when you see it. -- Creativity and concrete examples of to generating fresh content ideas and formats. -- An adaptable writer who is open to feedback and eager to learn, collaborate, and level up their story telling abilities
Qualifications:
-- Outstanding copywriting abilities (hooks, narrative flow, precision, impeccable grammar etc.)
-- Proficient in multiple content formats and platforms, including Notion.
-- Ability to identify, create, and maintain Bootstrapped Giants' voice and brand identity.
-- Extensive experience in multi-channel content distribution, including social media, email campaigns, and newsletters.
-- Sharp attention to detail and a naturally inquisitive mindset.

About Gateway X

Gateway X is a venture studio and holding company that conceives, bootstraps, and scales both D2C brands and B2B businesses that serve marketers around the world. Led by experienced operators who have both bootstrapped ventures from scratch and grown venture-scale businesses, we match our unfair advantages in growth marketing and customer acquisition with promising co-founders and the right ideas. We build businesses with a capital-light approach, and profitable orientation from day 1 and believe applying these constraints works to our advantage in validating ideas and gaining traction faster. We’re proudly based in Saint Louis, MO but embrace hybrid/remote work. Our purpose is to help people grow, learn, and reach their highest potential through the power of business and entrepreneurship.

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